Havas Worldwide - Global Social Media Manager (Jan 2015 - Aug 2015)
Created social media strategy to use compelling content that leveraged trending topics, resulting in attracting over 26K new followers organically in 8 months. See @havasww on Instagram Twitter LinkedIn.
Worked with the Business Development team to promote white papers and better establish Havas Worldwide as a thought-leader in the industry. Using paid social, we increased pageviews of white papers by 300% to a targeted audience of potential clients and influencers.
Trained interns in social media management, guided them in launching subsidiary social media channels and helped them become integral parts of the team. One ended up with a full-time job offer!
A few of the top-performing posts:
Castrol USA - Social Media Manager (July 2013 - Jan 2015)
Launched @CastrolMoto, a channel specific to motorcycle enthusiasts, attracting over 61K new social followers, using thematic content, social contests, and paid social. Below are posts from content series that I pitched and launched:
Met with brand management teams regularly to analyze reports and provide recommendations. 2015 strategy deck here.
I worked on the team that developed, pitched and launched the Castrol EDGE Super Bowl Ticket Blitz, a campaign that accumulated over 370K impressions, 200K interactions and 5K entries. The client loved the case study I put together, see below.
Managed relationships with Castrol brand managers and coordinated social media efforts with various partners: Ogilvy, Triumph Motorcycles, Mindshare and more.